:root{
  --ink:#212033; --ink-2:#2E2D45; --pink:#EA4C6D; --pink-ui:#EE5B7A; --pink-on-dark:#F06584; --pink-text:#B8163C; --pink-deep:#C9264B;
  --paper:#F7F3EC; --paper-2:#EFE9DE; --mist:#E8E6EE; --blush:#FBE4E9; --moss:#2F4A3A; --moss-2:#3B5C49; --bark:#3A2C25;
  --text:#1E1D2A; --muted:#5B5A6B; --rule:rgba(33,32,51,.14); --white:#fff;
  --display:"Barlow Condensed","Arial Narrow",Impact,sans-serif; --body:"Barlow","Helvetica Neue",Arial,sans-serif;
  --wrap:1180px; --r:6px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;font-family:var(--body);color:var(--text);background:var(--paper);font-size:1.0625rem;line-height:1.55}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3{font-family:var(--display);text-transform:uppercase;letter-spacing:.01em;line-height:.98;margin:0 0 .5em;font-weight:700}
h1{font-size:clamp(2.6rem,6.2vw,5rem)}
h2{font-size:clamp(2rem,4.2vw,3.2rem)}
h3{font-size:clamp(1.35rem,2.2vw,1.7rem);letter-spacing:.02em}
p{margin:0 0 1em}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 clamp(16px,4vw,40px)}
.skip{position:absolute;left:-999px;top:0;background:var(--pink-ui);color:var(--ink);padding:.5rem 1rem}
.skip:focus{left:8px;z-index:100}
.concept{position:sticky;top:0;z-index:60;background:#FFD54D;color:#3A2C25;font-size:.8125rem;font-weight:600;text-align:center;padding:.45rem .75rem;letter-spacing:.01em}
/* header */
.hdr{background:var(--ink);color:#fff;position:sticky;top:31px;z-index:50;box-shadow:0 2px 0 rgba(0,0,0,.25)}
.hdr-in{display:flex;align-items:center;justify-content:space-between;gap:1rem;padding-top:.55rem;padding-bottom:.55rem}
.brand-img{width:96px;height:auto}
.hdr-cta{display:flex;align-items:center;gap:.6rem}
.badge{display:inline-flex;align-items:center;gap:.4rem;text-decoration:none;font-weight:600;font-size:.9375rem}
.badge strong{font-family:var(--display);font-size:1.35rem;line-height:1}
.stars{color:#F6B62B;letter-spacing:.05em;font-size:.95em}
.badge-hdr span{color:rgba(255,255,255,.78);font-weight:500}
.badge-ftr{margin-top:.5rem}
.badge-hero{color:#fff}.badge-hero span{color:rgba(255,255,255,.75)}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.5rem;font-family:var(--display);text-transform:uppercase;font-weight:700;letter-spacing:.04em;font-size:1.125rem;padding:.7rem 1.15rem;border-radius:var(--r);text-decoration:none;border:2px solid transparent;line-height:1;white-space:nowrap;cursor:pointer}
.btn-pink{background:var(--pink-ui);color:var(--ink);border-color:var(--pink-ui)}
.btn-pink:hover{background:#F27290;border-color:#F27290}
.btn-ink{background:var(--ink);color:#fff;border-color:var(--ink)}
.btn-ink:hover{background:var(--ink-2)}
.btn-ghost{background:transparent;color:#fff;border-color:rgba(255,255,255,.55)}
.btn-ghost:hover{border-color:#fff}
.btn-ghost-ink{background:transparent;color:var(--ink);border-color:var(--ink)}
.btn-ghost-ink:hover{background:rgba(33,32,51,.06)}
.btn-white{background:#fff;color:var(--ink);border-color:#fff}
.btn-call .ico{font-size:1.1em}
.nav{background:var(--ink-2);border-top:1px solid rgba(255,255,255,.08)}
.nav-in{display:flex;gap:0;overflow-x:auto;scrollbar-width:none;-webkit-overflow-scrolling:touch}
.nav-in::-webkit-scrollbar{display:none}
.nav a{color:rgba(255,255,255,.86);text-decoration:none;font-family:var(--display);text-transform:uppercase;font-weight:600;letter-spacing:.05em;font-size:1rem;padding:.65rem .8rem;white-space:nowrap;border-bottom:3px solid transparent}
.nav a:hover,.nav a[aria-current]{color:#fff;border-bottom-color:var(--pink)}
/* sections and surfaces */
.s{padding:clamp(3rem,7vw,5.5rem) 0}
.s-paper{background:var(--paper)} .s-paper2{background:var(--paper-2)}
.s-ink{background:var(--ink);color:#fff} .s-ink .muted{color:rgba(255,255,255,.72)}
.s-moss{background:var(--moss);color:#fff} .s-moss .muted{color:rgba(255,255,255,.75)}
.s-bark{background:var(--bark);color:#fff}
.s-mist{background:var(--mist)} .s-blush{background:var(--blush)}
.s-pink{background:var(--pink-ui);color:var(--ink)}
.s-white{background:#fff}
.eyebrow{font-family:var(--display);text-transform:uppercase;letter-spacing:.12em;font-weight:600;font-size:.95rem;color:var(--pink-text);margin:0 0 .8rem}
.s-ink .eyebrow,.s-moss .eyebrow,.s-bark .eyebrow,.hero .eyebrow{color:var(--pink-on-dark)}
.s-pink .eyebrow{color:var(--ink)}
.lede{font-size:clamp(1.15rem,1.6vw,1.35rem);line-height:1.5;max-width:60ch}
.muted{color:var(--muted)}
.split{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(1.5rem,4vw,4rem);align-items:center}
.split.rev>:first-child{order:2}
.btns{display:flex;flex-wrap:wrap;gap:.75rem;margin-top:1.4rem}
.photo{border-radius:8px;overflow:hidden;background:#111}
.photo img{width:100%;height:100%;object-fit:cover;object-position:var(--pos,50% 50%)}
.photo.tall{aspect-ratio:4/5}.photo.wide{aspect-ratio:16/10}.photo.sq{aspect-ratio:1/1}
/* hero */
.hero{background:var(--ink);color:#fff;padding:0}
.hero .wrap{display:grid;grid-template-columns:1.05fr .95fr;gap:0;align-items:stretch;padding:0}
.hero-copy{padding:clamp(2.5rem,6vw,5.5rem) clamp(16px,4vw,40px) clamp(2.5rem,6vw,5rem) clamp(16px,4vw,48px)}
.hero-copy h1{margin-bottom:.4em}
.hero-copy h1 em{font-style:normal;color:var(--pink)}
.hero-photo{position:relative;min-height:420px;margin:0}
.hero-photo img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:50% 20%}
.hero-photo figcaption{position:absolute;left:0;right:0;bottom:0;padding:.6rem 1rem;font-size:.85rem;background:linear-gradient(transparent,rgba(33,32,51,.85));color:rgba(255,255,255,.9)}
.hero-sub{padding:clamp(2.5rem,6vw,5rem) clamp(16px,4vw,40px);background:var(--ink)}
.page-hero .wrap{grid-template-columns:1fr 1fr}
/* proof strip */
.proof{background:var(--paper-2);border-top:1px solid var(--rule);border-bottom:1px solid var(--rule)}
.proof .wrap{display:flex;flex-wrap:wrap;gap:.4rem 2.2rem;align-items:center;padding-top:.9rem;padding-bottom:.9rem;font-weight:600;font-size:.95rem}
.proof .badge strong{color:var(--ink)}
/* two ways */
.ways{display:grid;grid-template-columns:1fr 1fr;gap:1.25rem}
.way{border-radius:10px;padding:clamp(1.4rem,3vw,2.2rem);display:flex;flex-direction:column;gap:.6rem}
.way.em{background:var(--ink);color:#fff}
.way.pl{background:#fff;border:2px solid var(--ink)}
.way h3{font-size:clamp(1.6rem,2.6vw,2.2rem)}
.way .big{font-family:var(--display);font-size:clamp(2rem,4vw,3rem);font-weight:700;letter-spacing:.02em;text-decoration:none;line-height:1;color:var(--pink)}
.way p{margin:0}
.way.em .muted{color:rgba(255,255,255,.72)}
.way.em .quote{background:rgba(255,255,255,.07);color:#fff;margin-top:.4rem}
.way.em .quote figcaption span{color:rgba(255,255,255,.65)}
.s-moss .eyebrow{color:#F7A0B2}
.way .btns{margin-top:auto;padding-top:.6rem}
/* cards */
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:1.25rem}
.card{background:#fff;border-radius:10px;overflow:hidden;text-decoration:none;color:var(--text);display:flex;flex-direction:column;box-shadow:0 1px 0 var(--rule)}
.card .photo{border-radius:0;aspect-ratio:4/3}
.card .body{padding:1.1rem 1.2rem 1.3rem}
.card h3{margin-bottom:.35rem}
.card p{margin:0;color:var(--muted);font-size:.975rem}
.card .more{color:var(--pink-text);font-family:var(--display);text-transform:uppercase;font-weight:700;letter-spacing:.05em;margin-top:.7rem;display:block}
.card:hover .more{text-decoration:underline}
/* steps */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:1.25rem;counter-reset:st}
.step{background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.14);border-radius:10px;padding:1.25rem;counter-increment:st}
.step::before{content:counter(st,decimal-leading-zero);font-family:var(--display);font-size:2.4rem;font-weight:700;color:var(--pink);line-height:1;display:block;margin-bottom:.4rem}
.step h3{font-size:1.35rem}.step p{margin:0;font-size:.975rem;color:rgba(255,255,255,.82)}
/* quotes */
.quotes{display:grid;grid-template-columns:repeat(3,1fr);gap:1.25rem}
.quotes.two{grid-template-columns:repeat(2,1fr)}
.quote{margin:0;background:#fff;border-radius:10px;padding:1.3rem 1.4rem;display:flex;flex-direction:column;gap:.8rem;border-left:5px solid var(--pink)}
.s-ink .quote,.s-moss .quote,.s-bark .quote{background:rgba(255,255,255,.07);color:#fff;border-left-color:var(--pink)}
.quote blockquote{margin:0;font-size:1.02rem;line-height:1.5}
.quote blockquote::before{content:"“";font-family:var(--display);font-size:2.2rem;line-height:0;color:var(--pink);margin-right:.2rem;vertical-align:-.35em}
.quote figcaption{font-weight:600;font-size:.9rem;margin-top:auto}
.quote figcaption span{font-weight:400;color:var(--muted);margin-left:.4rem}
.s-ink .quote figcaption span,.s-moss .quote figcaption span{color:rgba(255,255,255,.65)}
.quote-wall{columns:3;column-gap:1.25rem}
.quote-wall .quote{break-inside:avoid;margin-bottom:1.25rem}
/* faq */
.faq{max-width:820px}
.faq details{border-bottom:1px solid var(--rule);padding:.2rem 0}
.faq summary{cursor:pointer;font-weight:600;font-size:1.1rem;padding:.9rem 2rem .9rem 0;position:relative;list-style:none}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:0;top:.7rem;font-family:var(--display);font-size:1.6rem;color:var(--pink-text)}
.faq details[open] summary::after{content:"–"}
.faq details>div{padding:0 0 1.1rem;max-width:70ch}
.faq details>div p:last-child{margin-bottom:0}
/* prose */
.prose{max-width:72ch}
.prose h2{margin-top:1.6em}
.prose ul{padding-left:1.2rem}
.prose li{margin-bottom:.4em}
.checks{list-style:none;padding:0;margin:1rem 0;display:grid;gap:.55rem}
.checks li{padding-left:1.7rem;position:relative}
.checks li::before{content:"✓";position:absolute;left:0;top:0;color:var(--pink-text);font-weight:700}
.s-ink .checks li::before,.s-moss .checks li::before{color:var(--pink)}
.slot{display:inline-block;background:transparent;color:inherit;border:1.5px dashed var(--pink-deep);border-radius:4px;padding:0 .35em;font-size:.86em;font-family:ui-monospace,Menlo,Consolas,monospace;line-height:1.35;vertical-align:baseline}
.s-ink .slot,.s-moss .slot,.s-bark .slot{border-color:var(--pink)}
.stat{font-family:var(--display);font-size:clamp(2.6rem,5vw,4rem);font-weight:700;line-height:1;color:var(--pink)}
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:1.25rem;margin-top:1.5rem}
.stats p{margin:0;font-size:.95rem}
.gallery{display:grid;grid-template-columns:repeat(4,1fr);gap:.75rem}
.gallery .photo{aspect-ratio:1/1}
.gallery .photo.wide2{grid-column:span 2;aspect-ratio:2/1}
.areas{columns:3;column-gap:2rem;padding-left:1.2rem;margin:0}
.areas li{break-inside:avoid;margin-bottom:.25rem}
/* cta band */
.cta-band .split{align-items:center}
.cta-band h2{margin-bottom:.3em}
.cta-band p{margin:0;max-width:55ch}
.cta-band .btns{margin:0;justify-content:flex-end}
/* form */
.qform{background:#fff;border-radius:12px;padding:clamp(1.25rem,3vw,2rem);display:grid;gap:.9rem;box-shadow:0 1px 0 var(--rule)}
.qform label{display:grid;gap:.3rem;font-weight:600;font-size:.95rem}
.qform input,.qform select,.qform textarea{font:inherit;font-weight:400;padding:.7rem .8rem;border:1.5px solid #B9B7C6;border-radius:6px;background:#fff;min-height:44px;width:100%}
.qform textarea{resize:vertical}
.grid2{display:grid;grid-template-columns:1fr 1fr;gap:.9rem}
.disclose{background:var(--blush);border-left:4px solid var(--pink);padding:.7rem .9rem;font-size:.9rem;border-radius:0 6px 6px 0;margin:0}
.formnote{background:#FFF4C2;padding:.7rem .9rem;border-radius:6px;margin:0;font-weight:600}
.contact-grid{display:grid;grid-template-columns:1fr 1.2fr;gap:2.5rem;align-items:start}
.contact-list{display:grid;gap:1rem}
.contact-list div{border-top:1px solid var(--rule);padding-top:.8rem}
.contact-list strong{display:block;font-family:var(--display);text-transform:uppercase;letter-spacing:.06em;font-size:1rem;color:var(--muted)}
.contact-list a{font-family:var(--display);font-size:1.8rem;font-weight:700;text-decoration:none;color:var(--ink);line-height:1.1}
/* footer */
.ftr{background:var(--ink);color:rgba(255,255,255,.85);padding:3rem 0 1.5rem;font-size:.95rem}
.ftr-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1.2fr;gap:2rem}
.ftr h3{font-size:1.1rem;letter-spacing:.08em;margin:1rem 0 .5rem;color:#fff}
.ftr h3:first-child{margin-top:0}
.ftr a{display:block;text-decoration:none;padding:.15rem 0}
.ftr a:hover{text-decoration:underline}
.ftr p a{display:inline}
.ftr-logo{width:110px;margin-bottom:.8rem}
.ftr .small{font-size:.85rem;color:rgba(255,255,255,.7)}
.ftr .badge{color:#fff}.ftr .badge span{color:rgba(255,255,255,.7)}
.ftr-base{border-top:1px solid rgba(255,255,255,.12);margin-top:2rem;padding-top:1.2rem;display:flex;justify-content:space-between;gap:1rem;flex-wrap:wrap;font-size:.85rem;color:rgba(255,255,255,.65)}
.ftr-base p{margin:0}.ftr-base a{display:inline;text-decoration:underline}
/* post */
.post{max-width:72ch}
.post h2{font-size:clamp(1.6rem,2.6vw,2.2rem);margin-top:1.5em}
.post-list{display:grid;gap:1.25rem;max-width:820px}
.post-list a{display:block;background:#fff;border-radius:10px;padding:1.3rem 1.5rem;text-decoration:none;box-shadow:0 1px 0 var(--rule)}
.post-list h3{margin-bottom:.3em}.post-list p{margin:0;color:var(--muted)}
/* responsive */
@media (max-width:980px){
  .cards{grid-template-columns:1fr 1fr}.quotes{grid-template-columns:1fr 1fr}.steps{grid-template-columns:1fr 1fr}.stats{grid-template-columns:1fr 1fr}
  .ftr-grid{grid-template-columns:1fr 1fr}.quote-wall{columns:2}.gallery{grid-template-columns:1fr 1fr}.areas{columns:2}
}
@media (max-width:760px){
  .hero .wrap,.page-hero .wrap{grid-template-columns:1fr}
  .hero-photo{min-height:300px;order:-1}
  .split,.split.rev{grid-template-columns:1fr}.split.rev>:first-child{order:0}
  .ways,.cards,.quotes,.quotes.two,.steps,.stats,.contact-grid,.grid2{grid-template-columns:1fr}
  .ftr-grid{grid-template-columns:1fr}.quote-wall{columns:1}.gallery{grid-template-columns:1fr 1fr}.areas{columns:2}
  .cta-band .btns{justify-content:flex-start}
  .badge-hdr,.btn-quote{display:none}
  .btn{font-size:1.05rem;padding:.65rem .95rem}
  .brand-img{width:80px}
  .hdr{top:0}
  .concept{position:static}
}